Lotta branding

Who’s growing?

Lotta, a boutique in Nieuwpoort-Bad

What’s growing?

A feel good fashion boutique with a broad mix of brands for women.


Penelope was a boutique located in Nieuwpoort-Bad. The challenge was to make clear that “the new Penelope” also focuses on younger people, without losing the older target group. We developed ‘Lotta’ and created a new stylish brand and communication strategy.


  1. Feel good strategy
  2. Bring forward the personal and customer-oriented approach
  3. Penelope doesn’t dissapear, Penelope grows and becomes Lotta
  4. Classy and minimalistic design


    Communication strategy / Idea & strategy / Logo