Lotta, a boutique in Nieuwpoort-Bad
A feel good fashion boutique with a broad mix of brands for women.
Penelope was a boutique located in Nieuwpoort-Bad. The challenge was to make clear that “the new Penelope” also focuses on younger people, without losing the older target group. We developed ‘Lotta’ and created a new stylish brand and communication strategy.
- Feel good strategy
- Bring forward the personal and customer-oriented approach
- Penelope doesn’t dissapear, Penelope grows and becomes Lotta
- Classy and minimalistic design